James Muir appointed as Technical Director

Northcote City is delighted to announce the appointment of James Muir as the club’s Technical Director.

Muir arrives with extensive experience in coaching and coach education over the last 13 years both in Australia and abroad. His stellar CV includes having coached various levels from Miniroos through to reserves at North Geelong, working as Development Officer at Fiji Football Association, Football NSW’s Regional Coaching and Development Manager, and most recently as Technical Director at Box Hill United.

Having spent a couple of days at the John Cain Complex, Muir is relishing the task of ensuring that Northcote has the best possible coaching programs across all ages.

“The club has got a good feel. It is honest with regards to where it is at,” he said.

“They don’t make any massive claims, they are trying to be honest in their approach which is good to see.”

“The Technical Director role in Victoria is a pretty new one. It has pretty much come in with the NPL. It’s a misinterpreted role at a lot of clubs. It is mainly to support the coaches rather than having the most experienced coach as TD.”

“The TD has to be experienced but doesn’t have to be the most experienced as a coach. They need to have significant coach education experience in running courses and supporting coaches with special planning and how to run their sessions, give feedback to players and matchday preparation.”

James cites Northcote’s vision as principles as crucial in his choice to take up the role.

“(The vision) was one of the main reasons I came. I wanted to make sure after leaving Box Hill that I came to a club that was on similar lines to myself. That was very important.”

“The main thing is that parents maintain an honest level of expectations with regards to their kids. Often kids at younger ages might be performing well, but it’s a long time between then and senior football.”

“So limiting expectations and trying to make sure that the kids enjoy their experience is important. Over the years I’ve seen plenty of talented kids that have given up through a variety of reasons but mostly it has been over-zealous pressure from their own parents and other people.”

James stresses the importance of enjoyment and tangible goals for all juniors.

“Making sure the kids enjoy themselves and aren’t just coming because someone else said to is important especially at NPL which is a high level. Often people just want the prestige and don’t think about what they really want out of football.”

“The players themselves need to have some goals and ambitions of where they want to play whether that is Northcote’s senior team, or aspirations professionally here or overseas. If they have those aspirations, then their work ethic and input matches those.”

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